One of the coolest things I have seen done with social media is in the article. The fashion retailer, C&A, launched a campaign called "Fashion Like" in their Brazilian branches. The concept is actually quite simple and uses the social media platform, Facebook. The company posts photos of their products on their Facebook page and customers like photos they are interested in. The likes are fed to the special hangers in the store and shoppers can see which outfits people are liking. It is really such a cool idea and really innovative. I find it interesting how C&A came up with such a technological idea. They used Facebook to their advantage and really took off with the idea. Social media is no longer meant to just be be through a computer screen. Hanger with likes? I mean really.. How amazing is that?
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