Burberry Live Tweeting

I have heard that people will live tweet concerts and events lately but Burberry live tweeted a fashion show. Social media is becoming more and more present in the fashion industry and it is here to stay. The fashion label, Burberry, is known for their plaids and luxurious scarves. I have to say I am guilty for indulging in the brands rain boot... Might as well look fashionable while mucking around in Lubbock's non existent sewage system. The company live tweeted photos of their show to followers and gave some backstage insight. The support to for this idea can be summed up into this great quote " Live tweeting Fashion Week turns a once largely, private trade event into a mass consumer event, underscoring how social media can be used to transform events into a global, everyday experience." Amen, live tweeting reaches your audience on twitter and provides them with a level of immediacy. I learned that phrase in class.. Twitter is becoming an important platform to use for companies. Customers want updates and they want them now! I love the idea of being at a fashion show without actually being there. Since I won't be in the front row seats at Burberry anytime soon, I'll stick to their live tweeting.