Digital Valentino Museum

Did someone say Valentino? Better yet, did someone say digital fashion museum? I can't even wrap my head around the concept right now. The well known label, Valentino, had an exhibit that was completely online! It was part of the Museum of Modern Art in Manhattan, New York. Audience members were able to take the virtual tour and see into the mind of Valentino Garavani. The exhibit was seven rooms featuring 300 dresses from Valentino's sacred archives. The museum was 10,000 square meters and was a technological masterpiece. Walking through, you were exposed to certain themes from dramatic animal prints to the signature Valentino red. The exhibit also had recordings of the label's fashion shows displayed with around a 100 featured. 3-D fashion museums take fashion to the next level. This even earned media like none other bringing in stars like Anne Hathaway and Hugh Jackman. Using something like this that involves the audience in a new innovative ways is only the start of what the fashion industry has to offer.