I learned about PR 2.0 in class but what exactly is Fashion 2.0? It is similar to the concept of PR 2.0 and the integration of social media into the fashion industry. Brands are tapping into social media and launching their products into a larger audience. Online shopping is only a step into the social media world. Now when we see a product, we can like it, share it, and tweet it. Just recently, the pin it button has been integrated into our shopping experience. Fashion shows are being streamed live via Facebook thanks to Valentino and live tweeted from backstage. The fashion industry is just taking social media for a whirlwind. We are seeing labels utilizing Pinterest to engage with the public while promoting their brands. Oscar de la Renta used the platform to upload looks from their show while having people vote on their favorite look. The winning look was then available for purchase after the show marking the first time any "off the runway" look was ever sold.
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